Manager of State Media Relations - Caring Across Generations

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Manager of State Media Relations

Position: Full-Time
FLSA Status: Exempt
Reports To: Senior Director of Communications
Starting Salary: $80k-$85k
Start Date: As soon as filled
Work Location: Remote within the United States, travel up to 20% for events and retreats

This position is an exempt, full-time, bargaining unit-eligible position reporting to the Senior Director of Communications.

About Caring Across Generations:

Caring Across Generations is a national organization working to make care more affordable and accessible at every stage of life, while making sure caregivers are treated with respect and dignity. Founded in 2011 by Sarita Gupta and Ai-jen Poo, our campaign is focused on creating change in three ways: organizing a powerful movement of the Caring Majority — the majority of Americans who are directly affected by the need for care; fighting for groundbreaking policy at the state and federal level; and changing hearts and minds through storytelling, pop culture interventions and cultural organizing.

Position Summary:

This role will work with the organization’s advocacy, campaigns, culture change, and digital teams to execute key strategic communication plans in the states, including earned media, organic and paid digital marketing, and narrative-based storytelling. This position reports to the Senior Director of Communications and works in close coordination with the entire communications team to coordinate and implement cohesive organizational communication, narrative, and brand strategy.

Primary Responsibilities:

I – Lead strategic communications and media relations in priority states and state-based narratives.

  • In partnership with the Communications, Policy, and Campaigns teams, inform and execute strategic communications plans in our priority states aligned with Caring Across’s strategic plan and values.
  • Develop and implement the communication plans, messaging, and marketing strategies in priority states, leading the execution of communication initiatives from start to finish, leveraging internal and external support, and driving collaboration across advocacy, culture change, and narrative change.
  • Develop and implement storytelling and narrative shift strategies in priority states in partnership with the culture change team.
  • Proactively distill complex issues around care and caregiving, including legislation and policy, into more broadly consumable content. 
  • Identify, maintain, build, and track relationships with key reporters, outlets, and media allies.
  • Help maintain media databases and track state media placements. 
  • Manage media inquiries, develop media protocols, and support staff and external partners in preparing for media interviews in priority states.
  • Create and edit press releases, media alerts, talking points, op-eds, quotes, talking points, factsheets/one-pagers, and other press materials for campaigns, events, and program initiatives, including drafting pitches and pitching to journalists.
  • Lead the logistics of state-based press conferences and press calls and support national press conferences and press calls.
  • Develop and post online content for news releases and blogs.
  • Track, evaluate, and report communications metrics to support continuous improvement and increased impact

    II – Develop and manage communications processes and procedures.
  • Work closely with the entire communications team to ensure that strategy, narrative, and media relationships are coordinated across the national, cultural, and state-level work.
  • Ensure consistency in all communications materials, emphasizing organizational priorities and following a uniform organizational voice and style.
  • Advise, support, and train Caring Across campaign staff and program teams on communications strategies and best practices to elevate campaign and program effectiveness.
  • Develop and distribute resources and training materials on communications and media best practices to internal and external audiences. 
  • Advise and support state coalition partners on digital and social media strategies and best practices.
  • Project manage the work and performance goals of consultants and other coalition members in priority states. 
  • Develop and implement comprehensive communications protocols, workflows, and work request and outcomes tracking systems
  • Work with cross-functional teams to develop social media content/threads and help highlight campaign-related trends and articles for other teammates. 

          III. Fulfill other Caring Across responsibilities.  

  • Participate in staff meetings, staff learnings, and retreats.
  • Attend supervision meetings.
  • Complete work plans, digital output plans, and reports in a timely manner.

What great qualities do you possess?

  • Bachelor’s degree in journalism, communications, and/or a related field, or equivalent work experience; 
  • 3-5 years of experience with nonprofit, advocacy, or social justice communications; 
  • Demonstrated experience developing and managing strategic communications campaigns, media relations and digital communications, with proven ability to write and edit persuasive materials on deadline;
  • Multicultural competence and a commitment to to racial equity, gender justice, and to building a multicultural, anti-racist organization;
  • Superb writing skills, including the ability to carefully target messaging, quickly turn around materials, and strategically execute rapid response to current events. 
  • Experience in copyediting with an excellent grasp of AP Style, grammar, and the editorial review process. 
  • Proven project management skills to effectively manage competing priorities; 
  • Experience conducting communications trainings and support for staff, community members, and allied organizations is a plus;
  • Openness to ongoing learning and coaching from colleagues at every level, exhibiting a solution-oriented attitude and always leading with high integrity, camaraderie, and professionalism; 
  • Ability to travel to priority states a few times per year.

What we offer you in return and why you would love being a part of our team! 

  • We are 100% virtual (with occasional travel for events & retreats). 
  • Care is in our name; it is deeply embedded in our culture and our team consists of mostly current or former caregivers. We are fully supportive of your wellbeing, and offer a flexible work schedule to account for your care needs. 
  • We offer a virtual office budget which includes home office set up and a cell phone and Internet stipend.
  • Generous paid time off, including 15 paid holidays, 12 days of PTO, and 12 days of sick leave, Paid Family Leave, in addition to a full-org vacation of one week in the summer and two weeks at the end of year.
  • 3% 401k Match. 
  • 100% paid Medical, Dental, Vision, Life, and Short-Term Disability Insurance. Long-Term Disability Insurance is paid by the employee at a very minimal cost. 
  • Work with a world-class team that looks and is like you (older adults, Black people and people of color, LGBTQIA+, disabled people and more are all fully represented here). 
  • We offer learning and growth opportunities, including an annual allowance for professional development.
  • You have an opportunity to live a values-aligned work-life.
  • Employee discounts for select stores, travel packages, and restaurants.
  • A fun team environment, even while we are busy changing the world. 


How to Apply: 

Candidates will be considered on a rolling basis until it is filled, but preference will be given to those who apply by February 29th, 2024.

Please apply at the following link:

Applications should include: 

  • A resumé
  • Answers to the following questions:
    • What motivates you to apply to this position at Caring Across Generations? (200 word maximum)
    • How do you make sure that you bring equity into all aspects of your work? (200 word maximum)
    • Please link two media relations or marketing writing samples. (200 word maximum)

Caring Across Generations is committed to fostering and maintaining a work environment where diversity, equity, and inclusion (DEI) are fully integrated into everything we do. As such, we strongly prioritize and embrace Black, Indigenous and people of color; a multigenerational workforce; LGBTQ+; those across religious and spiritual affiliations; and people with disabilities to join our representative and highly talented team.